Text message marketing is a great way to get in touch with your people in a personal way. 90% of people say they answer a text message within 90 seconds, and 98% of people who receive SMS marketing texts do so. That makes this a great way to make real-time offers and just check in with customers to confirm meetings or give them short surveys.
It’s not as easy as it seems to run a successful text message marketing strategy. It takes a lot more than just writing a good marketing text. You need to know the rules about text message marketing and the best way to talk to people through this method. Continue reading to find out more.
You need to get permission to text someone to ask them out
If you have your customers’ phone numbers, you can’t send them a bunch of marketing calls out of the blue. Believe it or not, that’s spam, and it’s against the law. The Telephone Consumer Protection Act (TCPA) of 1991 says that you need to get permission from your customers before texting them to ask for business.
A keyword campaign is one way that many companies do this. In this campaign, you ask customers to text a keyword to a short-coded mobile number to sign up for text messages. Next, you need to send them a text message introducing yourself and explaining why you need their contact information (for example, to send them deals).
You should also let them know how often they can expect to receive marketing texts from you, how they can see the full terms and conditions of their enrollment (usually by replying directly or clicking on a link), how they can stop receiving marketing texts directly, and that their standard text message rate applies.
There are rules from the FCC about when and how to text customers
When you set up texting ads, you need to do more than just get your customers’ permission. If you want to send business texts, the Federal Communications Commission (FCC) has some other rules. In your marketing letters, you need to make it clear what kind of business you are and why you are contacting the customer.
For instance, you could say that you’re giving them a discount, that you need them to schedule an appointment, or that you want them to fill out a survey. It should be possible to stop getting text messages by replying to any message with a code. You should only be able to send text messages to your customers from 8 a.m. to 9 p.m.
You should get the word out about your text messaging service
To get customers’ permission to text them on their phones, you’ll need to get the word out about your mobile membership program. Customers should be able to get special deals and services from your text messaging ads that they can’t get anywhere else.
Customers will want to sign up for your text messages because they feel like they are one of a kind. This feeling of exclusivity will also keep them interested in your text-marketing campaigns for a long time.
You can spread the word about your mobile marketing strategy on your website, social media pages, and other marketing materials. Put ads for your keyword campaign on shop receipts and signs in your area. Tell your workers to tell your customers about it. Only people who really like your brand and want to connect with it more will sign up.
Marketing texts should be short and only have a few important points
Text messages and marketing things need to have a few important parts in order to be legal and interesting. They should know what business you’re in and why you’re texting. They should have a disclaimer about messaging rates and easy-to-follow directions on how to unsubscribe.
They also need to have a clear offer that people will want to take advantage of. Most people will open your marketing texts right away, which makes them great for offers that end soon. Try not to talk too much about your brand in your marketing texts.
Remember that the people who are texting you already like your brand, so there’s no need to talk it up. Pay attention to what you’re giving your customers in each message instead.
Text message marketing is a quick and easy way to get in touch with your customers. For example, it can help you reach people who have already shown interest in your brand and want to hear about your sales and business news. Text your customers right now—you’ll be amazed at how much better your business will be for it.
