Digital marketing is an important part of running a business today. It helps spread the word, bring in leads, and, hopefully, make sales in the end. Digital marketing changes all the time, so marketers need to know about the newest techniques and trends. This can be hard because a lot of marketers are also in charge of putting these new strategies into action.
Get ready to step up your digital marketing this year. You’ve come to the right place.
Here are some things you can do in 2023 to get the most out of your digital marketing.
Pay attention to keeping customers
It’s very important for your business to meet or exceed your customers’ expectations. You can better serve them if you know and understand what they want and need. Customers who are pleased with your brand are more likely to buy from you again. That’s important for your business’s bottom line because keeping customers you already have is cheaper than getting new ones.
This is where marketing to keep customers comes in. You want to build a loyal relationship between the customer and your brand through retention marketing. If you don’t think you have a good grasp on what your customers want and need, you’ll need to fix that.
You can hear what the customer is saying by making customer personas, listening to what they’re saying on social media, and looking through data on past buying habits. Once you have, you can take steps to keep them coming back, like making your website load faster or sending them promotional emails.
Start a pay-per-click (PPC) campaign
Of course, you need to bring in new leads for your brand, even if your current customers are very loyal. You can reach and get new customers with a pay-per-click campaign.
Every time someone clicks on one of your ads, you’ll have to pay a fee. Not often does a click cost very little—maybe a few dollars each? But if a visitor buys something from your site worth tens or hundreds of dollars, the ROI is big.
If you’ve ever seen PPC ads, you probably didn’t even know it. You can find them on search engines like Google, social networking sites, and other places.
Depending on the site or platform that hosts the campaign, the process of making it looks different. In general, you’ll decide what your main goal is and then tweak the settings based on things like where your audience is located and what device they’re using.
It doesn’t take long, and as you test and learn from different PPC campaign builds, you’ll quickly get the hang of it.
Draw attention to your leaders
People want to feel like they have a personal connection with the brands they buy. They want to meet the people who started the brands they love.
A new study found that when the CEO of a company is active on social media, 70% of buyers feel more connected to that brand. They want to know more about their personal lives, such as how they use products from their brand in their daily lives.
A lot of people follow Elizabeth Stein on Instagram. She is the founder and CEO of the organic granola company, Purely Elizabeth. That’s why she shares all of her travel photos, as well as news about new products and fun events. As the founder of the supplement brand Arrae,
Siffat Haider has her own podcast called “The Dream Bigger Podcast,” on which she talks to other business owners. She talks to listeners about the problems she faced while building Arrae and her own health habits and routines. Just two examples of how brands can connect with customers better by letting them see what’s going on behind the scenes.
Look into advertising on podcasts
When we talk about podcasts, this is a huge way for brands to make money on their own. Over 464 million people around the world listen to podcasts right now. By the end of 2024, that number is expected to have grown to over 504 million.
Podcasts are becoming more popular, but advertisers haven’t really used this market yet. A lot of people used to advertise on the radio, but as digital technologies became more popular, radio fell out of favor. For this reason, a lot of brands are slowly switching back to audio ads.
Working with a podcast network group is one of the simplest ways to start streaming podcasts. These groups make a lot of podcasts about the same subject or field, like business, technology, self-help, pop culture, and wellness.
Finding a group that fits with your brand is an easy way to get your audio ad on a lot of podcasts. By giving out a unique promo code for each podcast, you can see which ones are giving you the best return on investment.
Key Points
Brands are taking on the challenge of doing better at digital marketing every day. They are putting more of their money into digital forms of advertising, like SEO and social media. It’s important to find the best ways to get people’s attention in this competitive market.
Trendy strategies may give you a boost, but don’t forget about tried-and-true ones like keeping customers. Using a mix of new and tried-and-true methods can help your business grow in the long term.
