Know what I mean? More than 80% of people around the world would rather watch videos than read text-based information.
It’s true! There are a lot of reasons why movies work better for people of all ages, and the numbers are shocking.
Long gone are the days when standard marketing tools were used to take over the internet. The content that social media users see has changed a lot over the years as technology and times have changed.
It’s also important to note that the constant flow of new video trends has helped make videos what they are today.
Some reasons why videos are better than text
Let’s look more closely at the five reasons movies work better and how they really get people interested.
They help people know about your brand
The best way to get people to know about your business is through videos.
Organizations can easily reach their target audience by making interesting videos with the help of pictures that can be interacted with.
Also, it’s easy to break down complicated topics into rich infographics and movies with interesting backgrounds that will get people to visit your site. They are more interested in the movie the more it shows up.
People will know your brand better after doing this. People will already be waiting for your next film or campaign when you share it as soon as possible.
They make room for content made by users
UGC, which stands for “user-generated content,” is just content that people make about a brand or its products in different forms.
Nike’s #JustDoIt and Apple’s #ShotOnIphone campaigns are two of the best examples. Millions of people shared material related to those brands on their social media accounts.
It directly led to a huge number of people viewing their campaign-related films and posts. Video marketers have made sure that their videos spark the UGC code and attract users since they saw how well it worked.
They make people more interested
As you already know, people can’t pay attention for long. It can be hard to come up with information that will keep their attention.
When videos are added, though, brands tend to care less about their interaction goals. Videos have such a lot of power that they have been pretty good at getting more views and getting people to do something.
The number of conversions went up by 86% for companies that put a video on their landing page, according to a study from Hubspot.
Not only do videos get more clicks than pictures and text, but they also get more engagement than any other type of content.
They help bring a lot of people to your website
People have seen more and more movies in search results over time. This shows that search engines think they are more important than other results on the SERP.
Don’t forget that visitors are twice as likely to buy your product or service if they can watch a movie.
It will directly lead to more views on your home page, which will make people stay on your website longer.
The reason is that written material can be too much for some people, making them want to go to a competitor’s page instead.
Putting movies on your home page can keep people on your site as long as you give them a great experience while they’re there.
They open up great chances to share
There is no question about it. Videos are some of the most easily shared things on the internet.
A lot of shares just mean that more people are seeing your movie. Search engines also like it when people share videos on your website, which tells them that the information is good.
These days, marketers are using movies to their advantage by including them in their ads.
Brands have a great chance to make the most of videos because of the way that businesses all over the world typically share content.
